September 29, 2011 (La Mesa) –“This is the 38th annual Oktoberfest and we’re making plans to have it be the biggest and the best ever,” La Mesa Chamber of Commerce President Mary England told ECM. Festivities encompass 10 city blocks and run from 11 a.m. to 11:30 p.m. Friday and Saturday, Sept. 30 and Oct. 1, and fro 12-5 p.m. on Sunday Oct. 2.
German music plus rock 'n' roll, an expanded array of foods, games, contests, 400 vendors, and a "big beer garden" are all part of the fun at the annual fall celebration.
“We want people to come down to our family-friendly beer garden,” said England, adding that food lovers will find more than bratwurst and other traditional German fare this year. “We’ve added tri-tip, hamburgers and pork sliders,” she said. The beer garden will also feature shaved ice, smoothies, cookies and other goodies as well as games for children.
“We’ve also been approved by the city to increase the number of people in our beer garden, so we’re thrilled,” England added.
But that’s not all that’s new. Windemere Real Estate is sponsoring a horseshoe-shaped food court at the corner of 4th Avenue and La Mesa Blvd., where 13 vendors will be serving up dishes for a hungry Oktoberfest crowd.
Friday, 6-10 p.m. Bavarian Beer Garden Band
Saturday, 1-4 p.m. Bavarian Beer Garden Band
Saturday, 6-10 p.m. Classic rock by the Car Tune Dogs
Sunday 1-3 p.m. Harmonica John Frazer of the Blues Wailers
The stage and contests will be handled by Jack Leary - Jump ‘n Jack Flash, a mobile music entertainment and production company.
“This annual event brings over 200,000 people to La Mesa,” said England, who thanked sponsors for helping the Chamber, now in its fourth year as presenter of the event, create a successful community celebration.
Presenting Sponsor - Sycuan Casino
TitleStage Sponsor - Hitzke Development Corporation,
Entertainment Sponsor – Viejas Casino
Stage Sponsor - DCH Honda of Lemon Grove
Exclusive beer sponsor – Karl Strauss Brewing Company
Food Court sponsor – Windemere Real Estate
T-short sponsor: Morgan’s Monograms
Friends of The Pavilion Sponsors -American Medical Response, Auto Club of Southern California, Borrego Springs Bank, Grossmont Escrow Co., Jejjoni Sign Mfg., Kappa Engineering, Kirk Paving, Springleaf Financial Services, Travelodge of La Mesa and USE Credit Union