COUNTY SELLS NAMING RIGHTS TO FIRE TRUCKS

Printer-friendly versionPrinter-friendly version Share this

 

A little April Fool's Day fun.

By Betty Burns

April 1, 2015 (San Diego)—Seeking to prevent fire stations from closing again this season due to budget cuts, the County of San Diego announced today that it has sold corporate naming rights to fire trucks.

Hooters Restaurant was the first to sign up for this opportunity, also agreeing to provide Hooters waitresses to serve firefighters at their base camp during wildfires.

“If we’d had Hooters during the Harris Fire, we might never have lost so many homes,” said Supervisor Dianne Jacob  at a press conference held outside the County Fire Authority headquarters.  “This will also be a boost to the firefighters’ morale and we believe, great for recruitment of new volunteers.”

Not to be outdone, PetCo will provide a Dalmatian dog mascot on its fire truck, which will be painted white with black spots.

SDG&E will sponsor two fire engines, to be positioned close to its new ECO-Substation and Sunrise Powerlink in rural communities.

Phil’s BBQ will emblazon a hook and ladder truck it’s sponsoring with flames and the slogan, “We’re smokin’ hot.”

Outco medical marijuana cooperative’s truck will display a cannabis leaf and the slogan, “We’re smokin’ pot.”

The County also sold naming rights to Victoria’s Secret hosiery line for hoses. In addition, all fire station bells will now be known as Taco Bells.   

The final sponsorship opportunity this fire season was purchased by Viagra, which issued a statement saying the erectile dysfunction pharmaceutical firm is “proud to underwrite a new pumper engine” to protect rural residents.

Happy April Fool’s Day!   View more April Fool’s Day 2015 stories. here.