July 7, 2012 (El Cajon) – A new phenomenon in today’s challenging economy is the rise of “cash mobs” organized by friends via social media to help local merchants. The craze has caught on across the country and today, takes root in El Cajon.  

The public is invited to meet at the corner of Main St. and Magnolia in front of Starbucks at noon, then walk en mass to Glamour Girlz Boutique one block east on Main St.