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East County News Service
November 23, 2014 (La Mesa) – Each year, La Mesa’s downtown village transforms into a Victorian-style winter wonderland. This year, La Mesa’s downtown village merchants are hoping for a big attendance to help offset business lost during the downtown village streetscape project.
Chirstmas in the Village will be held on Friday and Saturday, December 12 and 13 from 5 to 10 p.m. A holiday parade will be held each night at 5 p.m., with a pre-parade at 4:30 featuring a Salute to America honoring 50th anniversary Vietnam War veterans. The festival also features strolling minstrels, carolers and street entertainers, live music on multiple sages, and bonfires filling the boulevard. Plus kids can free visits with Santa at the Goodwill Plaza (8250 La Mesa Blvd.) after the parade up until 10 p.m. and also enjoy carnival rides,, ponies and puppet shoes.
All specialty shops, boutiques and restaurants will be open late for holiday shopping and dining, plus there will be food and commercial vendors participating in the event, sponsored by the La Mesa Village Merchants Association. Stores are decorated and illuminated for the occasion. Parking is free during the entire holiday season!
Christmas in The Village also supports the Salvation Army toy drive and the Ray & Joan Kroc Center /Angel Tree Toy Program. Visitors can bring an unwrapped toy, gift card or food donation to one of your following locations: Cosmos Coffee House 8278 La Mesa Blvd, Sotheby's International Realty 8310 La Mesa Blvd and First Republic Bank 8347 La Mesa Blvd. Every Child that benefits from the Toy & Joy program will receive one large toy, one smaller toy and a stocking stuffier. In addition, every family receives a family gift and food assistance.
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