
East County Magazine
BE A FLOWER HELPER (OR JUST AN ADMIRER) AT THE WORLD’S BIGGEST FLOWER PARADE
Roses for Bayer float December 1, 2008 (Pasadena) — For a unique adventure just up the road, you can help behind the scenes in the days before the Jan. 1st Tournament of Roses Parade in Pasadena. The parade will be seen by 40 million people on Jan. 1 on TV networks including HGTV. Each float is decorated with more flowers
HOLIDAY SEASON ARRIVES IN EAST COUNTY
By Miriam Raftery It’s official! The holiday season has begun, heralded in by special events across East County. Over 100,000 people turned out to watch the 2008 Mother Goose Parade on Sunday, which had a “Heroes of Might and Magic” theme. Dazzling floats, giant balloons, equestrians, marching bands, 50 celebrities plus heroes ranging from fictional Star Wars characters to real-life
HOTEL CASSIOPEIA
Reviewed by Kathy Carpenter Now showing at the Don Powell Theatre at the San Diego State University campus, through December 7, 2008. Sundays 2:00 p.m. all other days 8:00 p.m. For ticket information call 619-594-6884 or check online at www.theatre.sdsu.edu. Charles L Mee’s Hotel Cassiopeia follows the American collage artist Joseph Cornell. Cornell’s dreamlike abstract art is the theme of
COOL! OUTDOOR ICE RINK OPENS AT VIEJAS OUTLET CENTER: ICE SHOW, TREE-LIGHTING CEREMONY NOV. 22
By Miriam Raftery November 17, 2008 (Alpine) — Looking for the coolest place in East County? The largest outdoor ice rink in Southern California is now open for the holiday season at Viejas Outlet Center in Alpine. Skating costs $12 for 90 minutes, including skates. (Watch skating live via the Viejas webcam) An ice show extravaganza will be held Saturday,
TALKING TURKEY: BEST THANKSGIVING OPTIONS FOR EAST COUNTY RESIDENTS
By Miriam Raftery Credit: Leon Thompson Whether your holiday spirit hearkens for a traditional feast or offbeat alternative activities, you’ll find plenty of tempting choices in and around East County this Thanksgiving weekend. Here are a few of my favorite discoveries for ECM readers to savor: Wild turkeys outside Pine Hills Lodge, Julian. Credit: Miriam Raftery Feast in the Woods:
WATER FOR CHILDREN AFRICA PRESENTS THE 12TH AFRICAN TRADE AND BUSINESS CONFERENCE NOV. 22
By Miriam Raftery November 17, 2008 (San Diego) — The twelfth Annual Africa Trade and Business Conference sponsored by Water For Children Africa will be held November 21-23, 2008. Inspired after a visit to Africa with her mother, El Cajon resident Vickie Butcher founded the nonprofit organization to create infrastructure for bringing clean, safe water and medical supplies to help
MOTHER OF ALL FESTIVALS – A STAR-STUDDED MOTHER GOOSE PARADE!
By Miriam Raftery November 17, 2008 (El Cajon) — The mother of all East County festivals takes place this Sunday, November 23rd. The Mother Goose Parade in downtown El Cajon is the largest parade in San Diego County and the biggest parade of its kind west of the Mississippi. This year, parade organizers have assembled a dazzling array of 50
VINES AND STEINS – ORFILA VINEYARD & WINERY
By Richard Noel Orfila employee Dolores Castaneda pours a generous taste for Shari Zollo (right) of Vista, who enjoyed the festivities with Barbara Deuel and Drea Zollo Bush (both of Oceanside). “Oh yes, it’s Eighties night!” For all those who still wear their sunglasses at night, you could have worn them to Orfila Vineyards’ tasting room as the crew kept
GREEN HOUSES: DEL CERRO DESIGNER COOKS UP A GREEN KITCHEN
By Miriam Raftery November 1, 2008 (Del Cerro) — “Clients will ask, `How can we go green and still make it beautiful? That’s really the trick,” observes designer Rick Fahmie of Kitchen Expo. Fahmie designed a green kitchen in his own Del Cerro home, using utilizing natural and eco-friendly materials as well as maximizing energy efficiency. “Granite is as green
HUNGRY IN EAST COUNTY
Story and photos by Gayle Early November 1, 2008 (La Mesa/Spring Valley) – It’s 7:00 a.m., third Saturday of the month. The line behind Crosspointe Life Church in La Mesa snakes through the parking lot and all the way down the alley. Feeding America, a nonprofit agency formerly known as Second Harvest, has dropped off its monthly food distribution here
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Christmas with the wild animals at Lions Tigers & Bears
East County News Service Nov. 18, 2025 (Alpine) — Lions Tigers & Bears, San Diego County’s lone accredited animal sanctuary is getting ready for the winter holidays. The nonprofit organization is holding Christmas with the Animals Fundraiser in December at its 142-acre site in Alpine. The event will include gift-giving, holiday lights and music, and will support ongoing

Marinelli Brothers Circus brings big top shows to El Cajon Nov. 12 – Dec. 5
East County News Service November 6, 2025 (El Cajon) – A brand new circus is coming to San Diego’s East County. The Marinelli Brothers Circus brings its brand-new production titled “A New Experience”, bringing its signature mix of magic, heart-pounding excitement, and family fun to Parkway Plaza November 12 – December 5. An entertaining outing for families, the Marinelli

La Mesa Tree Lighting Ceremony Coming Nov. 7
East County News Service Nov. 4, 2025 (La Mesa) — La Mesa City Council member Laura Lothian and The Cohn Restaurant Group are partnering to transform a tree at a local downtown La Mesa restaurant into a Christmas tree with a special star on top. Casa Gabriela will be the site of the towering 80-foot tall Christmas tree,

Lemon Grove Forward Club announces annual Sock Drive for November
Source: Lemon Grove Forward Club November 4, 2025 (Lemon Grove) – The Lemon Grove Forward Club is kicking off its annual sock drive, “Socktober,” a tradition that has made a positive impact on the lives of the unhoused in Lemon Grove. The club is asking for new sock donations to help local non-profits provide warmth and comfort during the cold winter months. The

Thousands of San Diegans receive emergency food assistance at Snapdragon Stadium amid federal shutdown
The Jacobs & Cushman San Diego Food Bank partners with the State of California, City of San Diego, and San Diego State University to provide relief for CalFresh recipients impacted by the federal benefit pause. East County News Service November 3, 2025 (San Diego) — In a powerful show of community partnership and coordination, the Jacobs & Cushman San Diego

San Diego-based International Relief Teams responds to Hurricane Melissa in Jamaica
East County News Service Photo via Jamaican Prime Minister Andrew Holness on X November 3, 2025 (San Diego) — International Relief Teams (IRT) in San Diego is actively responding to the widespread devastation in Jamaica caused by Hurricane Melissa. Entire communities have been left without safe shelter, access to clean water, food, or basic medicines. A press release from the

Save a life, honor a Legend at Bill Walton Memorial Blood Drive on Nov. 5
Last year’s inaugural Bill Walton Memorial Blood Drive hosted by the San Diego Blood Bank was in Mission Valley. This year’s Nov. 5 drive will be at Grossmont Center, in Walton’s hometown. Photo by Karen Pearlman East County News Service Oct. 30, 2025 (La Mesa) — The San Diego Blood Bank is calling on the community to roll

Pala Band of Mission Indians invites community to honor local heroes at Veterans Day celebration
Source: Pala Band of Mission Indians October 29, 2025 (Pala) – The Pala Band of Mission Indians and Pala Veterans Program will honor the service and sacrifice of local veterans with a Veterans Day celebration on Tuesday, November 11, 2025. The event will start at 9:00 a.m. with the Presentation of Colors and remarks from guest speakers, followed by a community

Little Black Dress event at Goodwill starts in November
East County News Service Oct. 25, 2025 (San Diego County) — Goodwill Industries of San Diego County‘s Little Black Dress event featuring a custom gown by top designer Evan Hirsch is set to begin in November. Goodwill San Diego’s Little Black Dress (LBD) event is when stores in the region will showcase a wide selection of LBDs, shoes

Seven women honored at East County Chamber WILL event
East County News Service Oct. 23, 2025 (East County) — The San Diego Regional East County Chamber of Commerce awarded a group of top females from around the county last Friday at its 23rd annual Women in Leadership event. The Women in Leadership Luncheon, with more than 450 attendees at Sycuan Casino, honored seven women who excel professionally and as
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Support community news in the public interest! As nonprofit news, we rely on donations from the public to fund our reporting — not special interests. Please donate to sustain East County Magazine’s local reporting and/or wildfire alerts at https://www.eastcountymedia.org/donate to help us keep people safe and informed across our region.