
East County Magazine

Boulevard Bazaar coming to backcountry May 17
East County Magazine May 9, 2026 (Boulevard) — Don’t look now (or maybe definitely look) but the Mountain Empire is about to get a little more eccentric. Community members in Boulevard on Sunday, May 17 will host the inaugural “Bizarre Bazaar.” The plan, according to Boulevard community spokesperson Mara Harris, is to continue this event and have a quarterly “Art

Use your pedal power on “Bike Anywhere Day” on May 21: free T-shirts and chance to win an e-bike
East County News Service Image via SANDAG May 8, 2026 (San Diego) – Bike Anywhere Day (formerly Bike to Work Day) is a free, annual event that SANDAG has hosted in the San Diego region for more than 30 years. It is an opportunity for everyone to bike to work, school, the beach, or anywhere. Register to participate in the

Women’s Wine Alliance and Ramona Valley Vineyard Association present “San Diego Wine Country at the Bay”
East County News Service May 8, 2026 (Ramona) – The Women’s Wine Alliance, in partnership with the Ramona Valley Vineyard Association, invites wine enthusiasts and industry professionals to experience San Diego Wine Country at the Bay, an evening dedicated to showcasing the depth, diversity and rising prominence of San Diego’s wine scene. Printer-friendly version

Lemon Grove Forward Club earns 13 prestigious awards and community honors
East County News Service May 7, 2026 (Lemon Grove) — The Lemon Grove Forward Club received 11 prestigious awards this past April from the GFWC Southern District, recognizing the club as a leading intermediate-sized organization for its outstanding servicepeop and impact. The Lemon Grove Forward Club achieved 16,829 volunteer service hours as a collective, to achieve these top honors. The
Lakeside Fire’s Pancake Breakfast is May 9
East County News Service May 7, 2026 (Lakeside) — Lakeside Fire Protection District is holding a Pancake Breakfast from 8 a.m. until noon, Saturday, May 9 at Lakeside Fire Station 2. Visitors will have the chance to see the station’s fire engines, meet fire personnel, learn CPR and get tours of the fire station. Cost is $5 per person and

Spring Valley filmmakers featured in GI Film Festival
Screenshot still from “The Craftsman” East County News Service May 6, 2026 (San Diego) — The GI Film Festival San Diego returns for its 11th year this week, moving into the Museum of Photographic Arts at the San Diego Museum of Art (MOPA @ SDMA) from today, May 6 through May 8. Among the 15 films scheduled is a high-profile

La Mesa Chamber to host 17th annual ‘Taste of San Diego – East’
East County News Service May 6, 2026 (La Mesa) — The La Mesa Chamber of Commerce will hold its 17th annual “Taste of San Diego – East” on Monday, June 15. The food and business showcase will go from 5 to 7:30 p.m. at the Legacy Resort Hotel & Spa in Mission Valley. The event features food samplings from a

How social media shapes SDSU student identity
Story and photos by Kevin A. Green May 5, 2026 (San Diego) — Social media plays a vital role in shaping individual identity. On any given day at San Diego State University, students can be seen scrolling through their phones in class, posting updates and watching short videos. For many, platforms such as TikTok and Instagram do more than entertain

San Diego River Days 2026: Conservation, culture and community exploration
Photo courtesy San Diego River Park Foundation By Karen Pearlman May 3, 2026 (San Diego County) — The 23rd annual San Diego River Days is officially underway, offering more than three dozen events designed to connect San Diego County residents with the 52-mile waterway that serves as the region’s ecological backbone. Organized by the nonprofit San Diego River Park Foundation

Scripps Research offers lecture on new drugs to tackle diseases May 20
East County News Service Join the community in person on the Scripps Research campus https://frontrow.scripps.edu/lectures/michael-erb or attend virtually via Zoom webinar. May 1, 2026 (San Diego) — Some of the most devastating diseases are driven by proteins that cannot be targeted with conventional drugs. Scientists are now discovering ways to control disease by recruiting the cell’s own machinery to tackle
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Support community news in the public interest! As nonprofit news, we rely on donations from the public to fund our reporting — not special interests. Please donate to sustain East County Magazine’s local reporting and/or wildfire alerts at https://www.eastcountymedia.org/donate to help us keep people safe and informed across our region.

Christmas with the wild animals at Lions Tigers & Bears
East County News Service Nov. 18, 2025 (Alpine) — Lions Tigers & Bears, San Diego County’s lone accredited animal sanctuary is getting ready for the winter holidays. The nonprofit organization is holding Christmas with the Animals Fundraiser in December at its 142-acre site in Alpine. The event will include gift-giving, holiday lights and music, and will support ongoing

Marinelli Brothers Circus brings big top shows to El Cajon Nov. 12 – Dec. 5
East County News Service November 6, 2025 (El Cajon) – A brand new circus is coming to San Diego’s East County. The Marinelli Brothers Circus brings its brand-new production titled “A New Experience”, bringing its signature mix of magic, heart-pounding excitement, and family fun to Parkway Plaza November 12 – December 5. An entertaining outing for families, the Marinelli

La Mesa Tree Lighting Ceremony Coming Nov. 7
East County News Service Nov. 4, 2025 (La Mesa) — La Mesa City Council member Laura Lothian and The Cohn Restaurant Group are partnering to transform a tree at a local downtown La Mesa restaurant into a Christmas tree with a special star on top. Casa Gabriela will be the site of the towering 80-foot tall Christmas tree,

Lemon Grove Forward Club announces annual Sock Drive for November
Source: Lemon Grove Forward Club November 4, 2025 (Lemon Grove) – The Lemon Grove Forward Club is kicking off its annual sock drive, “Socktober,” a tradition that has made a positive impact on the lives of the unhoused in Lemon Grove. The club is asking for new sock donations to help local non-profits provide warmth and comfort during the cold winter months. The

Thousands of San Diegans receive emergency food assistance at Snapdragon Stadium amid federal shutdown
The Jacobs & Cushman San Diego Food Bank partners with the State of California, City of San Diego, and San Diego State University to provide relief for CalFresh recipients impacted by the federal benefit pause. East County News Service November 3, 2025 (San Diego) — In a powerful show of community partnership and coordination, the Jacobs & Cushman San Diego

San Diego-based International Relief Teams responds to Hurricane Melissa in Jamaica
East County News Service Photo via Jamaican Prime Minister Andrew Holness on X November 3, 2025 (San Diego) — International Relief Teams (IRT) in San Diego is actively responding to the widespread devastation in Jamaica caused by Hurricane Melissa. Entire communities have been left without safe shelter, access to clean water, food, or basic medicines. A press release from the

Save a life, honor a Legend at Bill Walton Memorial Blood Drive on Nov. 5
Last year’s inaugural Bill Walton Memorial Blood Drive hosted by the San Diego Blood Bank was in Mission Valley. This year’s Nov. 5 drive will be at Grossmont Center, in Walton’s hometown. Photo by Karen Pearlman East County News Service Oct. 30, 2025 (La Mesa) — The San Diego Blood Bank is calling on the community to roll

Pala Band of Mission Indians invites community to honor local heroes at Veterans Day celebration
Source: Pala Band of Mission Indians October 29, 2025 (Pala) – The Pala Band of Mission Indians and Pala Veterans Program will honor the service and sacrifice of local veterans with a Veterans Day celebration on Tuesday, November 11, 2025. The event will start at 9:00 a.m. with the Presentation of Colors and remarks from guest speakers, followed by a community

Little Black Dress event at Goodwill starts in November
East County News Service Oct. 25, 2025 (San Diego County) — Goodwill Industries of San Diego County‘s Little Black Dress event featuring a custom gown by top designer Evan Hirsch is set to begin in November. Goodwill San Diego’s Little Black Dress (LBD) event is when stores in the region will showcase a wide selection of LBDs, shoes

Seven women honored at East County Chamber WILL event
East County News Service Oct. 23, 2025 (East County) — The San Diego Regional East County Chamber of Commerce awarded a group of top females from around the county last Friday at its 23rd annual Women in Leadership event. The Women in Leadership Luncheon, with more than 450 attendees at Sycuan Casino, honored seven women who excel professionally and as
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Support community news in the public interest! As nonprofit news, we rely on donations from the public to fund our reporting — not special interests. Please donate to sustain East County Magazine’s local reporting and/or wildfire alerts at https://www.eastcountymedia.org/donate to help us keep people safe and informed across our region.