Award-winning nonprofit media in the public interest, serving San Diego's inland region

Award-winning nonprofit media in the public interest, serving San Diego's inland region

East County Magazine

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Boulevard Bazaar coming to backcountry May 17

East County Magazine May 9, 2026 (Boulevard) — Don’t look now (or maybe definitely look) but the Mountain Empire is about to get a little more eccentric. Community members in Boulevard on Sunday, May 17 will host the inaugural “Bizarre Bazaar.” The plan, according to Boulevard community spokesperson Mara Harris, is to continue this event and have a quarterly “Art

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Women’s Wine Alliance and Ramona Valley Vineyard Association present “San Diego Wine Country at the Bay”

East County News Service May 8, 2026 (Ramona) – The Women’s Wine Alliance, in partnership with the Ramona Valley Vineyard Association, invites wine enthusiasts and industry professionals to experience San Diego Wine Country at the Bay, an evening dedicated to showcasing the depth, diversity and rising prominence of San Diego’s wine scene. Printer-friendly version

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Lemon Grove Forward Club earns 13 prestigious awards and community honors

East County News Service May 7, 2026 (Lemon Grove) — The Lemon Grove Forward Club received 11 prestigious awards this past April from the GFWC Southern District, recognizing the club as a leading intermediate-sized organization for its outstanding servicepeop and impact. The Lemon Grove Forward Club achieved 16,829 volunteer service hours as a collective, to achieve these top honors. The

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Lakeside Fire’s Pancake Breakfast is May 9

East County News Service May 7, 2026 (Lakeside) — Lakeside Fire Protection District is holding a Pancake Breakfast from 8 a.m. until noon, Saturday, May 9 at Lakeside Fire Station 2. Visitors will have the chance to see the station’s fire engines, meet fire personnel, learn CPR and get tours of the fire station. Cost is $5 per person and

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Spring Valley filmmakers featured in GI Film Festival

Screenshot still from “The Craftsman” East County News Service May 6, 2026 (San Diego) — The GI Film Festival San Diego returns for its 11th year this week, moving into the Museum of Photographic Arts at the San Diego Museum of Art (MOPA @ SDMA) from today, May 6 through May 8. Among the 15 films scheduled is a high-profile

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How social media shapes SDSU student identity 

Story and photos by Kevin A. Green May 5, 2026 (San Diego) — Social media plays a vital role in shaping individual identity. On any given day at San Diego State University, students can be seen scrolling through their phones in class, posting updates and watching short videos. For many, platforms such as TikTok and Instagram do more than entertain

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San Diego River Days 2026: Conservation, culture and community exploration

Photo courtesy San Diego River Park Foundation By Karen Pearlman May 3, 2026 (San Diego County) — The 23rd annual San Diego River Days is officially underway, offering more than three dozen events designed to connect San Diego County residents with the 52-mile waterway that serves as the region’s ecological backbone. Organized by the nonprofit San Diego River Park Foundation

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Scripps Research offers lecture on new drugs to tackle diseases May 20

East County News Service Join the community in person on the Scripps Research campus https://frontrow.scripps.edu/lectures/michael-erb or attend virtually via Zoom webinar. May 1, 2026 (San Diego) — Some of the most devastating diseases are driven by proteins that cannot be targeted with conventional drugs.  Scientists are now discovering ways to control disease by recruiting the cell’s own machinery to tackle

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Support community news in the public interest! As nonprofit news, we rely on donations from the public to fund our reporting — not special interests. Please donate to sustain East County Magazine’s local reporting and/or wildfire alerts at https://www.eastcountymedia.org/donate to help us keep people safe and informed across our region.

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Christmas with the wild animals at Lions Tigers & Bears

East County News Service   Nov. 18, 2025 (Alpine) — Lions Tigers & Bears, San Diego County’s lone accredited animal sanctuary is getting ready for the winter holidays.   The nonprofit organization is holding Christmas with the Animals Fundraiser in December at its 142-acre site in Alpine.   The event will include gift-giving, holiday lights and music, and will support ongoing

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Marinelli Brothers Circus brings big top shows to El Cajon Nov. 12 – Dec. 5

  East County News Service November 6, 2025 (El Cajon) – A brand new circus is coming to San Diego’s East County. The Marinelli Brothers Circus brings its brand-new production titled “A New Experience”, bringing its signature mix of magic, heart-pounding excitement, and family fun to Parkway Plaza November 12 – December 5. An entertaining outing for families, the Marinelli

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La Mesa Tree Lighting Ceremony Coming Nov. 7

East County News Service   Nov. 4, 2025 (La Mesa) — La Mesa City Council member Laura Lothian and The Cohn Restaurant Group are partnering to transform a tree at a local downtown La Mesa restaurant into a Christmas tree with a special star on top.   Casa Gabriela will be the site of the towering 80-foot tall Christmas tree,

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Lemon Grove Forward Club announces annual Sock Drive for November

Source: Lemon Grove Forward Club November 4, 2025 (Lemon Grove) – The Lemon Grove Forward Club is kicking off its annual sock drive, “Socktober,” a tradition that has made a positive impact on the lives of the unhoused in Lemon Grove.    The club is asking for new sock donations to help local non-profits provide warmth and comfort during the cold winter months. The

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Thousands of San Diegans receive emergency food assistance at Snapdragon Stadium amid federal shutdown

The Jacobs & Cushman San Diego Food Bank partners with the State of California, City of San Diego, and San Diego State University to provide relief for CalFresh recipients impacted by the federal benefit pause.   East County News Service   November 3, 2025 (San Diego) — In a powerful show of community partnership and coordination, the Jacobs & Cushman San Diego

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San Diego-based International Relief Teams responds to Hurricane Melissa in Jamaica

East County News Service Photo via Jamaican Prime Minister Andrew Holness on X November 3, 2025 (San Diego)  — International Relief Teams (IRT) in San Diego is actively responding to the widespread devastation in Jamaica caused by Hurricane Melissa.  Entire communities have been left without safe shelter, access to clean water, food, or basic medicines. A press release from the

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Little Black Dress event at Goodwill starts in November

East County News Service   Oct. 25, 2025 (San Diego County) — Goodwill Industries of San Diego County‘s Little Black Dress event featuring a custom gown by top designer Evan Hirsch is set to begin in November.   Goodwill San Diego’s Little Black Dress (LBD) event is when stores in the region will showcase a wide selection of LBDs, shoes

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Seven women honored at East County Chamber WILL event

East County News Service Oct. 23, 2025 (East County) — The San Diego Regional East County Chamber of Commerce awarded a group of top females from around the county last Friday at its 23rd annual Women in Leadership event. The Women in Leadership Luncheon, with more than 450 attendees at Sycuan Casino, honored seven women who excel professionally and as

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Support community news in the public interest! As nonprofit news, we rely on donations from the public to fund our reporting — not special interests. Please donate to sustain East County Magazine’s local reporting and/or wildfire alerts at https://www.eastcountymedia.org/donate to help us keep people safe and informed across our region.

Our Guide to Live Entertainment venues