Award-winning nonprofit media in the public interest, serving San Diego's inland region

Award-winning nonprofit media in the public interest, serving San Diego's inland region

East County Magazine

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Our guide to local farms and farm-fresh products sold directly to consumers

Find farm-fresh meats, eggs, fruits and veggies, flowers, herbs, honey, nuts, soaps, wool and fiber goods, pumpkin patches,  nursery plants, trees, wineries and more   By Miriam Raftery   Photos by Miriam Raftery and creative commons images via Bing   East County Magazine has compiled our region’s most comprehensive guide to local farms, ranches, nurseries and wineries offering direct-to-consumer sales

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FUTURE OF PARKWAY PLAZA MALL REENVISIONED

City awaits Council’s next motion By Rachel Williams July 14.2024 (El Cajon) — With online sales taking a bite out of retail traffic, shopping malls across the U.S. are struggling and some have closed down. Seeking to avoid that scenario, the City of El Cajon commissioned a market analysis envisioning redevelopment options for Parkway Plaza,  East County’s largest regional shopping

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FUTURE OF PARKWAY PLAZA MALL REENVISIONED

City awaits Council’s next motion By Rachel Williams July 14.2024 (El Cajon) — With online sales taking a bite out of retail traffic, shopping malls across the U.S. are struggling and some have closed down. Seeking to avoid that scenario, the City of El Cajon commissioned a market analysis envisioning redevelopment options for Parkway Plaza,  East County’s largest regional shopping

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DONORS HALL OF FAME

  We deeply appreciate the support of local businesses and nonprofit organizations that have donated to suppport East County Magazine’s news reporting in the public interest and/or our East County Wildfire & Emergency Alerts! Please support  these local businesses and organizations — and let them know you that value their support of community journalism! Our 1st quarter 2024 business and

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DONORS HALL OF FAME

  We deeply appreciate the support of local businesses and nonprofit organizations that have donated to suppport East County Magazine’s news reporting in the public interest and/or our East County Wildfire & Emergency Alerts! Please support  these local businesses and organizations — and let them know you that value their support of community journalism! Our 1st quarter 2024 business and

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DONORS HALL OF FAME

  We deeply appreciate the support of local businesses and nonprofit organizations that have donated to suppport East County Magazine’s news reporting in the public interest and/or our East County Wildfire & Emergency Alerts! Please support  these local businesses and organizations — and let them know you that value their support of community journalism! Our 1st quarter 2024 business and

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PARKWAY PLAZA BECOMES DOG-FRIENDLY SHOPPING CENTER: DOGS AND OWNERS INVITED TO “PAWS PARTY” MARCH 26

East County News Service  Photo credit: courtesy of Parkway Plaza   March 23, 2022 (El Cajon) — Calling all pet owners! Parkway Plaza is officially becoming a dog-friendly shopping center, welcoming customers to bring along their furry friends on all their shopping trips.  Located in El Cajon, Parkway Plaza will be hosting the Parkway Paws Party to celebrate its new dog-friendly policy on March 26 from 2

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NEED GIFTS? SHOP THESE NEW EAST COUNTY RETAILERS: PART 4 – JULIAN

    By Kiki Skagen Munshi   December 11, 2021 (Julian) – ‘Tis the season to bundle up and head to Julian, East County’s charming and historic mountain town. Among the shopping options to discover are five new retail outlets that opened during 2020 and 2021 – offering delightful gift items such as locally made goat soaps, pet products, sports memorabilia, gems, jewelry and geodes.  Supporting

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NEED GIFTS? SHOP THESE NEW EAST COUNTY RETAILERS: PART 3 – LEMON GROVE

  By Elijah McKee   December 5, 2021 (Lemon Grove) – Lemon Grove has several new businesses that you may want to check out when doing your holiday shopping including a boutique and art space, a coffee shop with health and wellness gifts, and a brewery. Shopping locally not only brightens the holiday season for local businesses and those on

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Support community news in the public interest! As nonprofit news, we rely on donations from the public to fund our reporting — not special interests. Please donate to sustain East County Magazine’s local reporting and/or wildfire alerts at https://www.eastcountymedia.org/donate to help us keep people safe and informed across our region.

SHOPPING ONLINE FOR YOUR VALENTINE?

For your holiday and year-round shopping, Amazon will donate a percentage of everything you buy to benefit East County Media, supporting our wildfire alerts and community news at East County Magazine. To give is easy and free! Click the link Amazon Smile image at left to start shopping and support East County Media. Or go to https://smile.amazon.com, click “choose a

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GIFTS FROM THE EAST: OUR 2018 GUIDE TO UNIQUE LOCAL HOLIDAY SHOPPING

  By Miriam Raftery November 23, 2018 (San Diego’s East County) – Shop local this season to find unique gifts that reflect our East County communities and help support our local economy.  From hand-crafted wares to pampering products to delicious locally made delicacies, here are some hints to help you with your holiday shopping this season. Native American rugs at

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NAINSOOK GALLERY + ART: VIDEO AND COUPON!

                       VIEW OUR VIDEO!                                                                                          Printer-friendly version

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GIFTS FROM THE EAST: OUR 2015 LOCAL GIFT-GIVING GUIDE

By Miriam Raftery December 22, 2015 (San Diego’s East County) — If you’re looking for a special gift for someone on your list, here are a few ideas available right here in East County that show the uniqueness of our region. This year’s options range from savoring the fruits of local winemakers’ labors to purchasing locally made pottery, camel milk

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Support community news in the public interest! As nonprofit news, we rely on donations from the public to fund our reporting — not special interests. Please donate to sustain East County Magazine’s local reporting and/or wildfire alerts at https://www.eastcountymedia.org/donate to help us keep people safe and informed across our region.