Parade site claims event will return in 2024, but city manager says foundation is “defunct” ; tax records reveal financial troubles

Story and photos by Miriam Raftery

November 16, 2023 (El Cajon) – For the fourth year in a row, there will be no Mother Goose Parade in El Cajon. An ECM investigation into the El Cajon Valley Mother Goose Parade Association reveals troubling findings, including financial losses, consulting fees paid out with no tangible results, the association's donation page taken down, and no apparent fundraising events. The parade association’s officers have refused  to respond to media questions.

The El Cajon Valley Mother Goose Parade Association website claims, “This beloved event shall be re-imagined as a new classic in 2024.”  If true, why wouldn't they respond to media inquiries to publicize ways that the public could support the parade?

The parade, a tradition since 1947, has long been billed as the largest parade of its type west of the Mississippi. It went virtual during the COVID-19 pandemic in 2020 and 2021.  In 2022, the website announced cancellation of a live parade due to “unprecedented staffing, logistics and supply chain challenges” but promised that the annual tradition” will be back bigger and better than ever in 2023.” 

That didn’t happen, and the lack of transparency raises serious questions over whether there will be a parade in 2024, or ever again--unless the public steps forward to save the parade and provide a fairy-tale resolution.