NEW LA MESA BUSINESS HELPS SENIORS STAY INDEPENDENT IN THEIR HOMES

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March 13, 2009 (La Mesa) — It is estimated that 7 million women are unpaid caregivers to the elderly. They struggle to cope with the exhaustion, loneliness, mental and physical demands, and heartbreak of watching their loved one grow weaker. Advanta Home Care provides an affordable solution for older individuals or couples capable of managing their physical needs, but who require non-medical assistance, light housework, meal preparation and/or companionship in order to remain at home.

According to owner Rick McKee, Advanta Home Care services can be arranged for as little as four hours, or as many as 24 hours a day. Short term assistance or longer term care is available seven days a week, including holidays.

When a potential client calls the company, McKee will arrange a meeting with the client and his or her family, to discuss what services are needed. "Cost is on an hourly basis so hours can be decreased or increased based on changing needs," McKee said.

One-on-one service to the company's clients is performed by experienced Caregivers who are thoroughly screened, bonded and insured. Special attention is given to matching caregivers with clients to achieve the utmost compatibility.

"Elder care has become the top problem in our society today as it replaces child care as the number one issue for the men and women in today's work force." McKee said. "Already, people are spending more time caring for or providing for the care of their elderly parents than they did caring for their own children. The problem will only magnify with the aging of the population."

A census Bureau report released on May 20, 1996 forecasts that the 65 and older population will grow from one in every eight Americans now to one in every six by 2020 and one in every five by 2050. The fastest-growing segment of the population will be the people ages 85 and older, whose numbers are expected to double to 7 million by 2020.

In California, the population age 65 or older is expected to double in 25 years and triple in 50 years. The greatest growth will also be among the oldest Californians, those age 85 years and older, whose numbers are projected to grow 200% by 2050.

"Research shows that older people who remain at home live longer and happier lives than do people of similar circumstances, which are forced to leave their homes to live in other environments. Advanta Home Care can help the elderly remain in the comfort of their own homes for much longer periods of time," said McKee.

Advanta Home Care's mission is to accelerate the pace of in- home care to the elderly, allowing them to stay independent longer. The Company can be reached at 619-461-2323


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