What Is a SWOT Analysis?
by Rama Beerfas
February 23, 2012 (San Diego’s East County) – 'Tis the season for developing marketing plans. Well, really that season was about four months ago, at the latest. That fact notwithstanding, I am still working with some of my procrastinating clients to put together their marketing plans for 2012. Because of this, I've been looking at a lot of SWOT analyses for the last few months.