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HOMEOWNER'S GURU: IS IT A GOOD TIME TO BUY OR SELL A HOME?

 

 

By E.V. Small

February 5, 2013 (San Diego County)--For the past two years this question was extremely easy to answer. The combination of historically low interest rates and abundant inventory due to the record number of foreclosures has resulted in the lowest housing cost in decades.

FREE BUSINESS WORKSHOP MAY 18 IN EL CAJON

 

May 12, 2011 (El Cajon) -- A free workshop titled "Merchandising to Sell" will be offered on Wednesday, May 18, 2011, at First Baptist Church, 190 E. Douglas Avenue, in El Cajon. Presented by the El Cajon Center City Development Corporation and,  California Small Business Development Center (SBDC), the workshop will provide local business owners with tips and personalized assistance in effective merchandising. Presented by Bruce Baker, Author of Dynamic Sales & Customer Service Techniques, Booth Design & Merchandising and Sell It.  The workshop will help business owners and merchants create better display spaces and draw more sales.

 

 

MARKETING MATTERS: FEATURES VS. BENEFITS – WHAT’S IN IT FOR ME?

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

By Rama Beerfas

February 10, 2010 (San Diego’s East County) – If you’ve ever taken a sales training class, you have probably heard the features vs. benefits marketing approach. I call this technique the WIIFM Factor – What’s in It for Me. When it comes right down to it, when you are stressing the benefits, rather than the features of a particular product or service, you are telling your prospects what is in it for them when they purchase from you.

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