May 12, 2011 (El Cajon) -- A free workshop titled "Merchandising to Sell" will be offered on Wednesday, May 18, 2011, at First Baptist Church, 190 E. Douglas Avenue, in El Cajon. Presented by the El Cajon Center City Development Corporation and,  California Small Business Development Center (SBDC), the workshop will provide local business owners with tips and personalized assistance in effective merchandising. Presented by Bruce Baker, Author of Dynamic Sales & Customer Service Techniques, Booth Design & Merchandising and Sell It.  The workshop will help business owners and merchants create better display spaces and draw more sales.