Planning for Effective Marketing
By Rama Beerfas
July 1, 2009 (San Diego’s East County)—It takes many different components coming together to make a marketing campaign successful: a defined target market, an understanding of that target market, a “SMART” goal, a cohesive campaign, and, most importantly, planning. One of the biggest mistakes I see when my clients come to me for assistance in executing a marketing campaign or to purchase a promotional product for an event is the lack of planning involved. Without a cohesive plan, which includes a timeline for critical action points, only luck will save the marketing effort from becoming a failure, or worse, a black eye on the face of the company.