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MARKETING MATTERS: SOLID INFRASTRUCTURE IS CRUCIAL TO SUCCESSFUL MARKETING

 

 
Tips and tricks for business success
 
By Rama Beerfas
 
June 5, 2012 (San Diego’s East County) –  I've been working with several start-ups recently who are looking to put together a marketing plan. Their goals are lofty, but they have the willingness to work to achieve those goals. The problem is that they are not yet ready for the type of strategic marketing plan that will actively attract prospects.

 

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MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH


Planning for Effective Marketing

 

By Rama Beerfas

 

July 1, 2009 (San Diego’s East County)—It takes many different components coming together to make a marketing campaign successful: a defined target market, an understanding of that target market, a “SMART” goal, a cohesive campaign, and, most importantly, planning. One of the biggest mistakes I see when my clients come to me for assistance in executing a marketing campaign or to purchase a promotional product for an event is the lack of planning involved. Without a cohesive plan, which includes a timeline for critical action points, only luck will save the marketing effort from becoming a failure, or worse, a black eye on the face of the company.

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