Marketing Matters

MARKETING MATTERS: DEFINING THE BENEFITS IN YOUR PRODUCT

 


TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

By Rama Beerfas

March 1, 2010 (San Diego’s East County) – We’ve talked about the concept of selling benefits instead of features in order to give your audience the inducement to make the purchase. Now, we need to solidly define the term "benefit."

 

 


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MARKETING MATTERS: DEVELOPING YOUR 30-SECOND "ELEVATOR PITCH"

 

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

By Rama Beerfas

 


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MARKETING MATTERS: FEATURES VS. BENEFITS – WHAT’S IN IT FOR ME?

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

By Rama Beerfas

February 10, 2010 (San Diego’s East County) – If you’ve ever taken a sales training class, you have probably heard the features vs. benefits marketing approach. I call this technique the WIIFM Factor – What’s in It for Me. When it comes right down to it, when you are stressing the benefits, rather than the features of a particular product or service, you are telling your prospects what is in it for them when they purchase from you.


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MARKETING MATTERS: HOW TO GIVE BUSINESS HOLIDAY GIFTS SUCCESSFULLY

 TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

By Rama Beerfas

 

November 7, 2009 (San Diego’s East County) - While most people believe that the best time to give holiday business gifts is in the week or two leading up to Christmas, there are several compelling reasons to choose either Thanksgiving or New Year for business-related gift-giving.


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MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

Planning for Effective Marketing – The How

 

By Rama Beerfas

 

October 1, 2009 (San Diego’s East County) - We’ve talked about the details of our marketing program: the who, what where, when and why. Those are mapped out and ready to go. Now, we come to the “how.”
 


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MARKETING MATTERS: PLANNING FOR EFFECTIVE MARKETING PART 3--THE WHAT, WHERE & WHEN

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH


By Rama Beerfas

September 1, 2009 (San Diego’s East County) - We’ve covered the why (the goal) and the who (target market) of a marketing campaign. Now, it’s time to talk about the “what,” the “where,” and the “when” of a successful marketing campaign.

 


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MARKETING MATTERS: PLANNING FOR EFFECTIVE MARKETING PART 2 - THE WHO

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH


By Rama Beerfas

 


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MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH


Planning for Effective Marketing

 

By Rama Beerfas

 


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Support community news in the public interest! As nonprofit news, we rely on donations from the public to fund our reporting -- not special interests. Please donate to sustain East County Magazine's local reporting and/or wildfire alerts at https://www.eastcountymedia.org/donate to help us keep people safe and informed across our region.

MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

Internal Customers’ Interaction with External Customers: The Ultimate Marketing Tool By Rama Beerfas June 1, 2009 (San Diego’s East County) --In our previous installment, we looked at how important your internal customers (employees) are to the success of your business. (If you missed it, check it out at http://eastcountymagazine.org/?q=node/986).


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MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

THE INTERNAL CUSTOMER--MORE IMPORTANT THAN YOU MAY THINK> By Rama Beerfas May 1, 2009 (San Diego’s East County) --In our previous installment, we looked at customer service as your #1 marketing tool. (If you missed it, check it out at http://www.eastcountymagazine.org/?q=taxonomy/term/310.) This month, we focus on what exactly an internal customer is--nd why internal customers are just as important as your external customers to the success of your business.

 


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MARKETING MATTERS:  TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

Your #1 Marketing Tool

By Rama Beerfas

April 1, 2009 (San Diego’s East County) - Clients often ask me, “What is the number one most effective marketing tool?” My answer is, “Delivering consistent customer service at or above the level that is consistent with your image.”

The truth is that no matter how good your product or service is, your customer service will play a huge part in whether your business will generate repeat sales and word-of-mouth referrals (unless you’ve got a monopoly and you are the only one selling a must-have item.). Without repeat sales and customer referrals, you will be spending all your time, money, and effort replenishing your customer base rather than growing it.


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Support community news in the public interest! As nonprofit news, we rely on donations from the public to fund our reporting -- not special interests. Please donate to sustain East County Magazine's local reporting and/or wildfire alerts at https://www.eastcountymedia.org/donate to help us keep people safe and informed across our region.

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