Your #1 Marketing Tool
By Rama Beerfas
April 1, 2009 (San Diego’s East County) - Clients often ask me, “What is the number one most effective marketing tool?” My answer is, “Delivering consistent customer service at or above the level that is consistent with your image.”
The truth is that no matter how good your product or service is, your customer service will play a huge part in whether your business will generate repeat sales and word-of-mouth referrals (unless you’ve got a monopoly and you are the only one selling a must-have item.). Without repeat sales and customer referrals, you will be spending all your time, money, and effort replenishing your customer base rather than growing it.
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