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MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

Is Marketing an Expense or an Investment?

 

By Rama Beerfas

 

May 1, 2011 (San Diego’s East County) –  There’s an old saying that 50% of  a business’ marketing expense is wasted. The question is, which 50% is it?

Admittedly, it can be difficult to track the success of a marketing campaign; even more so given the fact that most micro to mid-size businesses don’t set a specific goal, don’t put a definite call to action and/or don’t develop a metric that will allow them to measure the ROI and/or ROO on a given campaign.
 

FOOD, MUSIC AND TRAINS: FATHER'S DAY GALA JUNE 19TH

 

 

 

June 16, 2011 (Campo) -- The public is invited to the annual Fathers' Day gala at the Pacific Southwest Railway Museum living-history & train-operation center, Campo, on Sunday June 19th from 11 a.m. to 2:30 p.m.

 

The event will feature a complete barbeque lunch prepared onsite from 12:30 to 2:15 p.m., live folk music, and vintage train rides at 11 a.m. and 2:30 p.m. 

WINGS OVER GILLESPIE AIR SHOW JUNE 3-5 PROMISES A "HOWLING GOOD TIME" FOR THE WHOLE FAMILY

 

16th annual air show commemorates historic Battle of Midway

 

 

June 3, 2011 (El Cajon) — The 16th Annual Wings Over Gillespie air show will feature the howl of airplane engines such as the B-17 Flying Fortress and B-25 Mitchell bombers, Northrop N9M Flying Wing, F4F Wildcat, the TBF Avenger, the A6M Zero, the SBD Dauntless, and many more “flying museums.” Also on hand will be USN/USMC helicopters and other displays, Navy SEALs,  military and law enforcement vehicles and equipment, and much more.

 

The air show performance days will be June 4–5,  with gates open from to 9 am to 4 pm, at Gillespie Field ,1960 Joe Crosson Road in El Cajon.

LIFE ON THE AUTISM SPECTRUM: A BALLOON FOR THE MISBEGOTTEN

By Brian Lafferty

 

May 31, 2011 (San Diego) – I have a fear. This fear trumps snakes, spiders, heights, even death. It occurs at parties, especially of the birthday variety. It makes its presence known at the grocery store’s floral department. Despite their light and rubbery nature, they instill trepidation greater than public speaking. I’m talking about globophobia.

 

BRIDGE SUICIDE ON HIGHWAY 125 AT 54

June 1, 2011 (Spring Valley ) – A man has jumped to his death off a bridge over northbound State Route 125 just south of Highway 54, CHP reports. The victim has not been identified, however the CHP website indicates he had left the home he shared with his wife and has been missing for two days.

NEW CASES OF EQUINE HERPES VIRUS REPORTED

 

June 1, 2011 (San Diego’s East County) – Three new cases of equine herpesvirus-1 (EHV-1) were reported in the U.S. and Canada over the holiday weekend, including one new case confirmed in California with neurological signs of equine herpes myeloencephalopathy (EHM), a potentially lethal condition.

 

Thus far, the outbreak stems from exposure at two locations: the Kern County Cutting Horse Event May 13 in Bakersfield, CA and the National Cutting Horse Association’s Western National Championships in Ogden Utah. All horses with the disease were either at the events or exposed to horses that attended.

ARBY’S ROBBED N EL CAJON

June 1, 2011 (El Cajon) – A man threatened a clerk at gunpoint, then robbed the Arby’s restaurant at 325 North Second Street in El Cajon last night at 9:45 p.m. The suspect is described as an African-American adult in his mid-20s, six feet tall, 200 pounds, wearing a grey-hooded sweatshirt and blue shorts. He brandished a silver semi-automatic handgun.

DAVIS INTRODUCES BILL TO SPUR BIOTECH AND MEDICAL DEVICE DEVELOPMENT


June 3, 2011 (Washington D.C.) – Congresswoman Susan Davis (D-San Diego) last week introduced legislation to spark innovation within San Diego’s biotech and medical device industry. The Therapeutic Tax Credit Act would provide federal assistance through tax credits and grants to develop promising new lifesaving medications or medical devices.

HOUSE OF REPRESENTATIVES PASSES BILL THAT WOULD STRIP WOMEN’S RIGHT TO CHOOSE, REDUCE PRIVATE INSURANCE OPTIONS FOR ABORTION COVERAGE

 

By Jeremy Los

 

“This bill is an unprecedented assault on women’s health care. For the first time, restrictions would be placed on how women with private insurance can spend their own dollars in purchasing health insurance.” – Congresswoman Susan Davis (D-San Diego)

 

May 31, 2011- Women’s rights are under siege as Republicans in control of the House of Representatives recently passed H.R. 3. The No Taxpayer Funding for Abortion Act would sharply restrict access to abortion.

 

Championed by Rep. Christopher Smith (R- NJ), the bill passed  the House with 251 "aye" votes, of which 235 were Republicans--including San Diego Republicans Duncan Hunter and Darrell Issa. (Brian Bilbray (R-San Diego) abstained from voting, while local Democratic representatives Susan Davis and Bob Filner voted "no.")

REWARD OF $20,000 OFFERED IN GEEZER BANDIT INVESTIGATION

 

Latest robbery in Morro Bay, California, Friday, May 27th


May 31, 2011 (San Diego) --The FBI and local law enforcement are seeking the public’s assistance to identify and arrest the individual dubbed the “Geezer Bandit.”  The “Geezer Bandit” is believed to be responsible for 14 bank robberies dating back to August 28, 2009.  The first robbery in this series was in Santee, California, with the latest believed to have occurred on Friday, May 27, 2011, in Morro Bay, California.

 

14 ARRESTED, VEHICLES IMPOUNDED AT LEMON GROVE DUI CHECKPOINT

 

May 30, 2011 (Lemon Grove) -- The Avoid the 14 – San Diego County DUI Task Force conducted a DUI/Driver’s License Checkpoint Sunday evening on Broadway in Lemon Grove in conjunction with the Memorial Day holiday period.  A total of 1165 vehicle drivers were contacted during the checkpoint. The operation resulted in two DUI arrests, one warrant arrest, one arrest for public intoxication and 10 for drivers operating vehicles while their driving privileges were suspended or revoked. In addition, 14 vehicles were impounded.

LA MESA HONORED WITH 8 AWARDS FOR ARCHITECTURE AND ENGINEERING

 

New police station, fire station rehab, University Ave. revitalization, Alison Ave. upgrades, storm drain and wastewater collection projects named

 

May 29, 2011 (La Mesa) - The City of La Mesa has received eight awards for capital improvement projects.

 

Honors include four merit awards from American Society of Civil Engineers (ASCE), three project of the year awards from American Public Works Association (APWA), and one special recognition award from American Planning Association (APA).

GROUND BROKEN AT NEW VILLAS AT MISSION TRAILS COMMUNITY

 

May 29. 2011 (Santee)--Villas at Mission Trails, a new condominium project located east of Mission Trails Regional Park, has broken ground.

HOUSE PASSES HUNTER AMENDMENT TO NAME NAVY SHIP AFTER SERGEANT PERALTA


 

 

 


May 28, 2011 (Washington) --The House of Representatives has passed an amendment  offered by Congressman Duncan Hunter (R-Alpine), a member of the House Armed Services Committee, directing the Secretary of the Navy to name the next available ship after Marine Corps Sergeant Rafael Peralta.  Hunter offered the amendment during House consideration of the Fiscal Year 2012 National Defense Authorization Act.

BODY FOUND NEAR LAKE HODGES

May 27, 2011 (San Diego) – A decomposed body of a white male was found Friday just off a pathway on Bernardo Bay Trail, San Diego Police report.

 

According to the San Diego Medical Examiner’s office, the body is believed to be a 46-year-old man who had been staying with his family and left without his medications. The family reported him missing. However identity has yet to be confirmed.

HIGH SCHOOL BASEBALL: FOOTHILLERS HUNT DOWN GRIZZLIES WITH 9-1 PLAYOFF WIN

May 28, 2010 (El Cajon) - The Grossmont High School Foothillers' varsity baseball game overcame a slow start with two big innings to cruise to a 9-1 win over the visiting Grizzlies of Mission Hills (San Marcos) High School Wednesday (May 25) afternoon. Robbie Nesovic and Joe Musgrove each hit three-run homers to put the Foothillers ahead and in control. 

MASTERS OF THE MOMENT SHOW ON DISPLAY FROM JUNE 1 - JULY 1

 

 

 

May 27, 2011 (El Cajon)-- The East County Art Association will hold its annual "Masters of the Moment" Art Show, at Sophie's Art Gallery, located at 109 Rea Street in El Cajon. This is a juried show and is open to all artists in San Diego County. The show is being held June 1 through July 1, 2011.

G I JAMS RELEASES COMPILATION CD FROM POPULAR ARTISTS ON WEBSITE GIJAMS.COM.

   

May 27, 2011 (San Diego) -- Just in time for Memorial Day, hit songwriters Denny Randell and Buddy Schippers, creators of GIJams.com, debut their first in a series of compilation recordings featuring top GI Jams musical Artists.

 

They launched their social music network and multi-media project as a way to spotlight and promote the musical talents of active duty veterans and reserve of all branches, ranks, and rates.

  

MARINE CORPS FLYOVER MEMORIAL DAY AT ALPINE WALL OF HONOR

 

May 27, 2011 (Alpine) – The public is invited to attend a Memorial Day dedication ceremony titled “Mission Honored, A Dream Achieved” at the Alpine Veterans Wall of Honor, where a Marine Corps flyover will be held. Food will be served at noon followed by a ceremony starting at 1 p.m. on Monday, May 30th.
 

The Wall of Honor is supported by the Alpine VFW, Viejas Band of the Kumeyaay Nation, Alpine Kiwanis, Supervisor Dianne Jacob, Alpine Community Center and many others.
 

View a video preview by Sam Diego:
http://www.youtube.com/watch?v=MLE-IO7Pp2o&feature=youtu.be

NEW DISTRICT BOUNDARIES PROPOSED FOR GROSSMONT UNION HIGH SCHOOL DISTRICT: MEETING JUNE 2 FOR PUBLIC COMMENTS

 

May 27, 2011 (San Diego’s East County) – Two proposed options for new boundary lines in the Grossmont Union High School District will be presented by the District’s Boundary Committee at a public meeting on Thursday, June 2 from 6-8:30 p.m. at the Instructional Resource Classroom, 301 North Mollison Avenue in El Cajon.

 

One plan, Model 12, includes redrawn boundaries to include a 12th new high school planned in Alpine. An alternative plan, Model 9, provides a contingency in case the Alpine High School is not built and redraws boundaries for the District’s nine existing non-chartered high schools.

“This is a watershed meeting,” said Doug Deane, chairman of the committee. “If there are different viewpoints, people need to speak June 2 at our meeting….Every high school will be affected, whether or not there is a twelfth high school built.”

RICHARDSON TO STAND TRIAL FOR 3 MURDERS AND STATUTORY RAPE OF NIECE, JUDGE RULES


Authorities present evidence that defendant brutally killed wife and mother-in-law before “staging” accident in Lakeside

By Jeremy Los

 

May 26, 2011 (El Cajon) -- Judge Herbert J. Exarhosin ruled Thursday that evidence laid out during preliminary trial testimony is sufficient  for Michael Richardson to stand trial for the murders of his wife, Thao Richardson, and mother-in-law, Phan Lai.  He is also charge in the two-decades-old murder of Jovita Collazo and the statatutory rape of his then-17-year-old niece.

 

Testimony came from police, experts, and witnesses -- including Colazzo’s daughter who revealed that she, too, was sexually abused by Richardson but at a much younger age.

CALIFORNIA TO RECEIVE $69 MILLION FROM FEDS TO TURN AROUND ITS PERSISTENTLY LOWEST-ACHIEVING SCHOOLS

May 27, 2011 (Washington D.C.) -- Following $20 billion in state budget cuts to education in the past three years, California today learned that the state will receive partial relief from the U.S. government. 

 

U.S. Secretary of Education Arne Duncan today announced that California will receive $69 million to turn around its persistently lowest achieving schools through the School Improvement Grants (SIG) program.  But districts will have to agree to drastic changes in order to apply for grant funding--such as replacing principals and many teachers, converting to a charter or to be run by a for-profit management education organization, or shutting down and sending kids to tother schools.  

EL CAJON VALLEY HIGH TO HOST RELAY FOR LIFE

May 26, 2011 (El Cajon) - Next weekend, you're invited to bring a team and take part in the Relay For Life at El Cajon Valley High School and help find a cure for cancer.  

 

This special 24-hour event is Saturday, June 4-5, 9:00 a.m. to 9:00 a.m. at 1035 E. Madison Avenue, in El Cajon.  

EAST COUNTY ROUNDUP: MAY 26, 2011

 

 

 

May 26, 2011 (San Diego’s East County) –East County Roundup highlights top stories of interest to San Diego’s eastern region, published in other media.


Recent Roundup headlines include:

 

• Arsonist suspected in San Carlos brush blaze (Channel 6)
• Ex-employee says SDG&E targets low-income ratepayers (10 News)
• SDG&E soaks up scarce tap water (San Diego Union-Tribune)
• County sues over state funding shifts (San Diego Union-Tribune)
• Sweetwater official complaints of forgery (San Diego Union-Tribune)
• Sweetwater schools take top `Golden Fleece’ award (San Diego Union-Tribune)
• Padre Water may lower rates, boost fees (San Diego Union-Tribune)

5-ACRE FIRE IN LAKESIDE

 

May 26, 2011 (Lakeside) – Cal-Fire, working in unified command with Lakeside Fire Protection District, has halted the spread of a 5-acre fire burning south of the San Vicente Reservoir near the Morena gate in Lakeside.

 

Ten engines, two fire crews, a helicopter, an air tanker, bulldozer and water tender have helped battle the blaze. Access was limited due to construction in the area, however the situation is under control and a request for a second air tanker has been cancelled.

GREAT FAMILY FILMS COMING SOON TO A PARK NEAR YOU!

 

May 26, 2011 (San Diego County) --The region’s largest free outdoor summer movies series returns this year with more locations and more great family films than ever before. The San Diego County Department of Parks and Recreation has teamed up with the cities of San Diego, National City, La Mesa, San Marcos, Oceanside, Poway and Lemon Grove and the U.S.S. Midway to expand the Summer Movies in the Park series.


SD MUSIC AWARD NOMINEE CHARLIE IMES TO PERFORM JUNE 3 IN WYNOLA

 

 

 

May 26, 2011 (Wynola) – Acclaimed singer-songwriter Charlie Imes will perform on Friday, June 3rd from 6-9 p.m. at the Wynola Pizza Express, 4355 Highway 78 , three miles west of Julian.  Imes’ “On an Island” was a San Diego Music Award nominee in 2009 for Best Americana or Country Album.  

 

UPDATED- HIGH SCHOOL BASEBALL: FOOTHILLERS TO PLAY MISSION HILLS IN PLAYOFF GAME AFTER BYE

by Christopher Mohr

 

May 24, 2011 (El Cajon) - Grossmont High School's varsity baseball team has earned a first round bye as the second seed in the CIF-San Diego Section Division I baseball playoffs. They will face the winner of today's first round game between two North County rivals, Rancho Buena Vista (Vista)  and Mission Hills (San Marcos), on Wednesday. 

 

UPDATE : Mission Hills defeated Rancho Buena Vista 9-8 in a playoff game at RBV's field in Vista on Tuesday afternoon (5/23). The Grizzlies improved their record to 18-14 with the win and travel to Grossmont High School to face the Foothillers Wednesday in the second round of the playoffs. 

15-ACRE FIRE IN RAMONA STLL BURNING

May 26, 2011 (Ramona) – Cal-Fire reports that three small spot fires that started last night have grown to 15 acres but are now under control, with full containment expected tomorrow afternoon. The location is in the vicinity of San Vicente Road and Bunnie King Lane.

LA MESA ROLLS OUT 14TH ANNUAL FLAG DAY PARADE JUNE 4

 

 

The City of La Mesa celebrates Flag Day Parade 2011

 

May 26, 2011 (La Mesa)--Join the City of La Mesa as citizens celebrate the 14th Annual Flag Day Parade, “A Salute to Old Glory.” Spectators are encouraged to dress in patriotic attire.

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